About us

The Halloren World of Experience combines the traditional chocolate factory with a modern experience centered around indulgence, creativity, and chocolate-making. Guests can see firsthand how real Halloren products are made from the cocoa bean, while also getting the chance to discover, taste, and get creative themselves. The combination of production, history, and interactive stations makes the World of Experience a unique destination for families, groups of friends, and all chocolate lovers. From fascinating insights into the manufacturing process to sweet moments of indulgence, there is always something new to discover.

Museum

In the museum, chocolate becomes more than just a story. Here, tradition meets experience, turning every visit into an exciting journey through the world of Halloren. Guests can look forward to a mix of unique impressions, interactive moments, and an abundance of chocolate atmosphere — perfect for anyone who wants to experience chocolate in a completely different way.

Bean-to-Bar

At the Bean-to-Bar station, guests experience the journey of the cocoa bean all the way to the finished chocolate. At the same time, Halloren showcases how sustainability can be part of the production process and why as much of the whole bean as possible is used.

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Chocolate workshop

In the chocolate workshop, guests can get creative and design their own chocolate creations. Whether decorating or experimenting with different ingredients — this is where personal chocolate moments are made to taste and take home. Especially for families, children, and groups of friends, the visit becomes an interactive experience filled with plenty of fun and creativity.

Shop

In the shop, numerous Halloren products, seasonal specialties, and sweet gift ideas are waiting to be discovered. The perfect way to take the chocolate experience back home.

 

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Manufactory/Pralineum

In the glass-fronted manufactory and the Pralineum, guests can watch live as Halloren specialties are made. This is where chocolate lollipops, bars, small chocolate figures, and seasonal highlights such as Santa Clauses and Easter bunnies are crafted by hand. Custom chocolate specialties for special occasions are also created here, right in front of visitors' eyes.

Café & Ice Bar

The café and ice bar invite guests to take a little break filled with sweet moments of indulgence. At the ice bar in particular, visitors can customize their ice cream with a variety of toppings and discover their own favorite combinations.